Privacy policy

Privacy Policy — New Earth Store

Last updated: 2 November 2026

This Privacy Policy explains how New Earth Store collects, uses, discloses and retains personal information when you visit the store, place an order, create an account or contact us. The store is operated on Shopify.

1. Controller and contact details

The data controller is Jaroslaw Piotr Kedziora, trading as New Earth Store, 2 Toll Bar House, Bargate, Lincoln, LN5 8EE, United Kingdom.

Privacy and customer-service email: support@new-earth-store.com.

2. Information we process

Depending on how you use the store, we may process:

contact and delivery details, including your name, billing and delivery address, email address and any telephone number supplied with an order;
order and transaction details, including products viewed or purchased, cart contents, returns, cancellations, payments and payment confirmations;
customer-account information, settings and preferences;
messages you send to us;
technical and usage data, including IP address, device, browser, identifiers and interactions with the store;
marketing preferences and cookie choices.

We do not retain full payment-card details. Payments are processed by Shopify and the relevant payment providers.

3. Sources of information

We receive information directly from you, automatically when you use the store, and from Shopify and service providers required for payments, delivery, security, analytics and order fulfilment.

4. Purposes and lawful bases

Contract: operating the cart and checkout, taking payment, fulfilling and delivering an order, handling returns, complaints, customer accounts and purchase-related communications.
Legal obligation: accounting, tax and VAT records, consumer rights and lawful requests from public authorities.
Legitimate interests: protecting the store, preventing fraud, establishing and defending legal claims, essential business reporting and improving the store where those interests are not overridden by your rights.
Consent: optional analytics and advertising cookies, newsletters, promotional communications and personalised advertising where consent is required by law. You may withdraw consent at any time without affecting processing that was lawful before withdrawal.

Information marked as required at checkout is necessary to enter into and perform the purchase contract. Without it, we cannot take payment, deliver the product or administer the order. Marketing information is optional.

5. Cookies and similar technologies

We use the following categories:

strictly necessary cookies for the cart, checkout, login, security, session, market, language and currency; these cannot be disabled if the store is to function;
functionality and preference cookies that remember settings and improve convenience;
analytics and performance cookies that help us understand and improve use of the store;
marketing and advertising cookies used to measure campaigns, personalise advertising and limit repeated advertisements.

Where required, optional cookies are activated only after consent. You can reopen and change your choices at any time using the Cookie preferences button in the store footer, including withdrawing previously given consent. Browser controls are an additional option and do not replace the store's consent controls. Withdrawing consent does not affect processing that was lawful before withdrawal.

6. Shopify and other recipients

We disclose information only as needed to operate the store, including to Shopify, payment providers, fulfilment and delivery providers, hosting and IT providers, analytics and marketing tools used in accordance with your choices, professional advisers and public authorities where required by law.

Shopify processes information to provide and improve the store services. Enabled Shopify Network Intelligence features may use information about your interactions with our store, Shopify and other merchants to improve services, personalisation and advertising. More information and available rights are described in the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Meta advertising measurement and personalised advertising

With your consent to analytics and marketing, we use Meta Pixel and Conversions API through Shopify’s Enhanced integration to measure visits, product views, cart activity and purchases, and to personalise advertising. Shopify may send Meta event information, device and browser identifiers, and contact and location information provided to the store, including name, email, telephone number and address, to match activity with Meta users. Meta may combine event information with other information it holds for measurement, advertising and personalisation.

For the collection and transmission of event data, we and Meta act as joint controllers under the applicable UK or EEA terms. Meta’s subsequent processing is explained in its Business Tools Terms.

You can refuse or withdraw your consent using Cookie preferences in the store footer. You can also manage information associated with your Meta account through Off-Facebook Activity. Refusing optional tracking does not prevent you from shopping.

TikTok advertising measurement and personalised advertising

With your consent to analytics and marketing, we use TikTok Pixel, Events API and Advanced Matching through Shopify’s Enhanced integration to measure visits, product views, searches, cart and checkout activity, registrations and purchases, and to measure and personalise advertising. Shopify may share event, device and browser information, including IP address, and contact and location details you provide: name, email, telephone number, country or region, city, postcode and state. Contact details used for matching are hashed before transmission. TikTok may match events with its users and combine event information with other data as described in its Business Products (Data) Terms and the applicable regional terms. You can refuse or withdraw consent through Cookie preferences in the store footer. Refusing optional tracking does not prevent you from shopping.

We do not sell personal information as a standalone customer database.

7. International transfers

Information may be processed outside your country of residence. For transfers outside the United Kingdom or European Economic Area, we use legally recognised mechanisms such as adequacy decisions, the European Commission's Standard Contractual Clauses or the relevant UK equivalent.

For details of the relevant destination countries, the transfer mechanism used and how to obtain a copy of the applicable safeguards, contact support@new-earth-store.com. Hosting the main store data in the EU does not mean that no provider processes data outside the EU.

8. Retention periods

Unless law requires a longer period, we apply the following rules:

order, payment, invoice, VAT, tax and accounting records — generally 6 years from the end of the relevant accounting period;
records required for VAT under an applicable One Stop Shop (OSS) scheme — 10 years from the end of the year of the transaction, where the OSS record-keeping obligation applies; this does not extend the retention of all store data;
active customer-account data — while the account remains active; other account data is normally deleted or anonymised within 2 years after closure or sustained inactivity, except records that must be retained;
customer-service, return and complaint correspondence — normally 3 years after the case closes, or up to 6 years where needed to establish, exercise or defend legal claims;
marketing details — until consent is withdrawn or an objection is made; we may retain a minimal suppression record so that marketing is not resumed;
security and technical logs — normally up to 12 months, unless needed longer to investigate an incident, fraud or legal claim;
cookie-choice records — for the period used by the consent tool, with settings reviewed at least annually.

After the applicable period, information is deleted or irreversibly anonymised.

9. Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict or transfer your information, object to processing and withdraw consent. You may object to direct marketing at any time. Send requests to support@new-earth-store.com. We may request information needed to verify your identity.

We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects. The store and its partners may use profiling for product recommendations, performance measurement and personalised advertising, subject to consent and objection rights where applicable.

10. Complaints

Please first contact support@new-earth-store.com so that we can investigate. People in the United Kingdom may complain to the Information Commissioner's Office. People in the EEA may contact their local data-protection authority; the EDPB list of authorities is available online.

11. Children and security

The store is not intended for children and we do not knowingly collect information from children below the age at which they may legally make purchases in their place of residence. We apply appropriate technical and organisational safeguards, but no transmission or storage method can guarantee absolute security.

12. European Union representative

We have appointed EU Rep (Bizlegal Limited trading as EU Rep, company registration number 635921, Ireland) as our representative in the European Union under Article 27 of the EU General Data Protection Regulation (GDPR).

Individuals in the EU whose personal data we process and data protection authorities may submit enquiries about our processing of personal data to EU Rep through the form at eurep.ie. You may also contact us directly at support@new-earth-store.com.